Crux Cyclewear is a cycling apparel brand founded in 2026 by a teenage NICA racer who saw a gap in what riders wear before they ride. While balancing school and racing, he created clean, modern apparel built for the wait—whether at the trailhead, staging area, or with friends. Focused on comfort, durability, and youth MTB culture, Crux quickly grew from a simple idea into a brand inspired by the energy of young riders.